Link Building

 

The basics

We will now look at what a title tag exactly is. We will look at why title tags are so important, and how you can write them better for your website.Lets start at the begining, what is a title tag? In essence this is a clue to the content of the webpage, you could say its a summary of the web page which can then be passed to the search engine, a simple one line title. For the user the title tag is lable they will find in the top left hand corner of their brower, and in the search results these can be seen as hyperlinks.
Now Lets look at a real webpage.
Type in www.amnesty.org

In the top left hand corner you will see the title tag. “Amensty internatinal working to protect human rights world wide” This is title tag for this page.

If you want to read the code of the title  tag, in internet explorer click view, then source. This will now open up the code. It may look rather confusing with all the informatin displayed, however all we need to look at right now is the title. You will find this 7 lines down from the top.

How To Write A Title Tag

Now we have looked at what a title tag is, lets look at how to write one, and some of the important considerations you need to make. The title tags an important piece of information for search engines, and it should be a summary of your webpage. In order for the title tag to show on Google, Bing and Yahoo its requried to be 63 characters or less in length. You should also try use a keyword or a keyphrase which relates to your page in your title tag.

Finally its important to write a unquie title tag  for each of your website pages.

Now lets see why a title tag is so important, lets go to Google and type in a very popular keyphrase “mortgages”

You will now notice the top 10 results for that keyphrase , what you will notice is the URLs present are actually the title tags for each page. If we click on any page, you will see the title shown in the search results, present on the webpage bar at the top left hand side of the explorer page.
You will notice the keyterm mortgages appears within all title tags present on the search results.

Examples of Good and Bad Title Tags

Now we shall look at some good and bad examples of title tags.
Firstly a long list of keywords, this is a bad example of how to write a title tag. A title tag should be a description of the page, not a long list of keywords.

Another poor example is “untitled document” . You see this quite often when people dont enter title tags, similarly “welcome to my site”. Again it tells the search engine nothing about the theme or the content of the page, and will be useless to the visitor.
Finally your domain name being present in the title tag is yet another poor example. People can see this in the information in the browser, they dont need it in the title tag.
A better example of an title tag might be Mortgage broker – professional mortgage advice at a London Office.

This might be a keyword “mortgage broker” along with mortgage advice , or even mortgage london.

This title tag manages to put  the information in concise form and does this in under 63 characters and makes sense to someone reading it.

Title Tags Summary

Title tags are easy to edit you can use notepad , wysiwyg , dreamweaver , and also you will find most content managment and e commerce suites allow you to edit the title tags

• Remember to keep them to 63 characters or less, so they can be read in full on all major search engines.
• Include a keyphrase in the title tag, and make sure that keyphrase is relevant to you webpage content.
•  Title tags for every webpage

Link building is one of the integral parts of an effective search engine optimization campaign. Millions of people connect to the Internet everyday in search for all sorts of information as well as goods and services. Links play an important role in helping Internet users find what they are looking for without any difficulty. For online entrepreneurs and marketers, links serve as potent tools that support them in achieving better online presence.

The process works by creating content on an external page and positioning relevant links on that page so that readers would click the link and be transferred to their website. Link building is a way of getting free traffic to a webpage. It enables websites to be found and be recognized, as well as increases its probability of appearing in search engines.

SEO practitioners use many different link-building techniques to achieve results; this comes in ways such aspaid links, releasing PR’s, reciprocals, and one-way links through the forums or blog comments. Additionally, the website’s topics and reputation are as important as the links that point to your website. This all applies to the train station metaphor in SEO link building, the websites are train stations and the links are the tracks, the more links [or votes] you have to your website, the more traffic it brings in. But if the train station is located in some shady area, this could cause problems for your station and website.

If link building is done the proper way, a website can achieve targeted traffic and top page rankings in search engines. In general, websites can improve their ranking in engines such as Google, Bing and Yahoo! by increasing the number of high-quality sites that point to their pages. This generates indirect traffic as every incoming link to a website serves as an entry point for visitors. However, the quantity of webpage contents linking to one’s site is not all that it takes to attain higher ranking. The reliability and authority of the linking pages says a lot, too, for a website to be distinguished by search engines.

Search engines help users find relevant results for their queries. The results that appear in these engines have got to do with what’s currently relevant. The trendier a certain site’s links are and the more that it gets pointed to by external pages, the more possibility that search engines give weight to that site and therefore put it in higher ranking.

Only a small number of entrepreneurs have the know how re link building processes, luckily there are experts in this field who render their SEO services. The best SEO link building service provides clients with links from highly reliable websites. Not only that, but it is also a must for the content of the pages that point to the client’s website to be relevant, unique, and of great value.

Search engine optimization involves several factors, [Google has over 200 factors in its algorithm] but building links is an important component. After the pages have been optimized, once all the research and competitive analysis have been done, the next strategy would be to build links or votes that will help the website gain online popularity and, subsequently, improve search engine ranking.

SEO is a continually evolving field, one cannot be complacent and only practice what has been learned from day one. You must strive hard to keep updated on the latest news, current &future search engine algorithm changes to stay on top and be ready to adapt techniques accordingly.

We believe that link building is as important as the content that is found on your website, it is to be remember that these links going into your website should come from related websites or pages that are on the same topic. The links from high quality websites will help you rank better and be more visible to the search engines no matter what types of links they point towards your website.

The Internet is the most powerful tool we have for sending, translating, and gathering information from all parts the world. Search engines like Google, Yahoo!, and Bing make it possible for us to find the data on any subject. They serve as virtual troves of information where any topic under the sun is available.

Millions of people connect to the Internet and create their own website as their way of efficiently disseminating information to a worldwide audience. The moment a piece of information is added to a website, it is immediately available for browsing by innumerable users.

For publishers, links are essential for creating a viable online presence. They enable traffic to a website and help us move from one source of information to another. Links are also huge determinants on how websites rank in search engines. Publishers apply different marketing strategies to their website in able to improve popularity or increase rankings and traffic. One of which, and conceivably one of the most effective, is link building.

Link building is the process of getting external pages to link to your website to promote recognition among Internet users and reap other rewards throughout the World Wide Web. By creating inbound links, your website could achieve higher SEO ranking and drive targeted traffic to your site.

Search engines not only measure the popularity of a website based on the numbers of pages linking to them, but also examine its reliability, authority, and spam. These inbound links act as medium of referrals on the Internet.

Reputation and authority is passed on by some sort of suggestion by other influential pages. The more your website gets those referrals, the more that search engines will see it as an authoritative and credible one. As a result, your website’s ranking would increase in searches. Although you should keep in mind that it is not the quantity of inbound links to your website that helps you rank higher, but the quality of those links.

Building links to your website is like having a double-edged sword. It can be a positive thing as a good back link can increase traffic to your site, but there are also bad links that can be really problematic. Some websites, such as spam and adult sites, can provide quick boosts to your page rank, but they can also destroy the reputation that you are building for your website and can even cause it to be penalized.

The link building process is a tedious task in which you always need to be cautious of what types of websites links to yours. Linking strategies can be conducted by various means including link bait, press releases, article submission, blogging, registering with social bookmarks and directories, running a newsletter, and reciprocal linking.

There are no shortcuts to quality link building. It is not something that can provide you abundant rewards overnight as it would take some time to build links from trustworthy sources. As long as you have the patience and persistence, your link building campaign can be a success.